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Eight T.G.I Friday's Restaurants Bartenders Vie for Title of 'Greatest Bartender in the World"
Carrollton, TX | February 27, 2007
Eight T.G.I. Friday's restaurants Larger than Life mixologists (bartenders) from around the globe will compete this weekend for the title of "Greatest Bartender in the World." The Friday's® World Bartender Championship (http://www.worldbtc.com/) competitors who excel in mixing responsible fun, innovative drinks and providing legendary guest service include:
Everton Barbieri, Latin America Champion
Oivind Haugland, Europe Champion
Eric Martinez, Philippines Champion
Kristian Mihailin, US Southeast Division Champion (Chesapeake, Va.)
Jes Perrine, US Central Division Champion (Towson, Md.)
Gabi Sztancsik, Defending US Northeast Division Champion(Watchung, N.J.)
Nick Wu, Asia Pacific Champion
- Brian Zachau, Defending US Champion, 4-time US West Division Champion (Minneapolis)
Sunday, March 4, 2007, 6:30 p.m. PT
Club Rain at The Palms
4321 West Flamingo Road.
Las Vegas, Nevada 89103
The T.G.I. Friday's World Bartender Championship is not open to the public. Only credentialed media will be granted access to the event.
To Find Friday's® Greatest Bartender in the World!
Nearly 8,000 Friday's bartenders from 58 countries entered this year's World Bartender Championship. The championship consists of three segments -- compulsory, speed round and freestyle -- as well as a comprehensive skill test.
The must-see media event represents Friday's longstanding heritage, knowledge, expertise and innovation in the beverage industry. The competition began back in the late 80s as a challenge between bartenders and has grown into a full representation of the Friday's brand, one of the most recognized brands in the world.
Originators of the now-famous, trend-setting, bottle tossing "flair" style of bartending, Friday's bartenders are world renowned for their accuracy and precision, their larger than life personalities and their award-winning ability to entertain guests around the world.
EVENT WEB SITE: Friday's has launched an event site for the World Bartender Championship for the media: http://www.worldbtc.com/. The site contains information about the annual competition, profiles on all finalists including individual image galleries, a video recap of the previous championship, news releases about the championship, information on charities, the history of T.G.I. Friday's restaurants, a list of past champions and media contact information.
INTERVIEWS/ON-AIR APPEARANCES: The finalists are available for interviews prior to the event. The World Champion and US Champion will be available for interviews and on-air appearances beginning Monday, March 5. For interview and/or on-air appearance consideration, please call Derek Farley, 704-941-7353 or email firstname.lastname@example.org.
TEXT/IMAGES: A winner's announcement will be sent to media via PR Newswire Monday (3/5) morning. Images from T.G.I. Friday's World Bartender Championship will be available immediately following the competition and can also be requested in advance by emailing email@example.com.
B-ROLL: Supporting footage via b-roll and soundbites will be distributed via MultiVu on Monday (March 5) afternoon (in the 1 pm ET hour) and again Tuesday (March 6) afternoon (in the 1 pm ET hour). An advisory with satellite coordinates and other information will be sent to media on Sunday (March 4). The b-roll will include vibrant images of the competitors exhibiting their respective flair. For a video recap of last year's event, visit http://www.worldbtc.com/index.phps=19. Tapes of the championship may also be requested by emailing firstname.lastname@example.org.