Eight T.G.I Friday's Restaurants Bartenders Vie for Title of 'Greatest Bartender in the World"

Carrollton, TX | February 27, 2007

WHO:
Eight T.G.I. Friday's restaurants Larger than Life mixologists (bartenders) from around the globe will compete this weekend for the title of "Greatest Bartender in the World." The Friday's® World Bartender Championship (http://www.worldbtc.com/) competitors who excel in mixing responsible fun, innovative drinks and providing legendary guest service include:

  • Everton Barbieri, Latin America Champion

  • Oivind Haugland, Europe Champion

  • Eric Martinez, Philippines Champion

  • Kristian Mihailin, US Southeast Division Champion (Chesapeake, Va.)

  • Jes Perrine, US Central Division Champion (Towson, Md.)

  • Gabi Sztancsik, Defending US Northeast Division Champion(Watchung, N.J.)

  • Nick Wu, Asia Pacific Champion

  • Brian Zachau, Defending US Champion, 4-time US West Division Champion (Minneapolis)

WHEN:
Sunday, March 4, 2007, 6:30 p.m. PT

WHERE:
Club Rain at The Palms
4321 West Flamingo Road.
Las Vegas, Nevada 89103

NOTE:
The T.G.I. Friday's World Bartender Championship is not open to the public. Only credentialed media will be granted access to the event.

WHY:
To Find Friday's® Greatest Bartender in the World!

WHAT:
Nearly 8,000 Friday's bartenders from 58 countries entered this year's World Bartender Championship. The championship consists of three segments -- compulsory, speed round and freestyle -- as well as a comprehensive skill test.

The must-see media event represents Friday's longstanding heritage, knowledge, expertise and innovation in the beverage industry. The competition began back in the late 80s as a challenge between bartenders and has grown into a full representation of the Friday's brand, one of the most recognized brands in the world.

Originators of the now-famous, trend-setting, bottle tossing "flair" style of bartending, Friday's bartenders are world renowned for their accuracy and precision, their larger than life personalities and their award-winning ability to entertain guests around the world.

MEDIA ELEMENTS:
EVENT WEB SITE: Friday's has launched an event site for the World Bartender Championship for the media: http://www.worldbtc.com/. The site contains information about the annual competition, profiles on all finalists including individual image galleries, a video recap of the previous championship, news releases about the championship, information on charities, the history of T.G.I. Friday's restaurants, a list of past champions and media contact information.

INTERVIEWS/ON-AIR APPEARANCES: The finalists are available for interviews prior to the event. The World Champion and US Champion will be available for interviews and on-air appearances beginning Monday, March 5. For interview and/or on-air appearance consideration, please call Derek Farley, 704-941-7353 or email derek@dfpr.com.

TEXT/IMAGES: A winner's announcement will be sent to media via PR Newswire Monday (3/5) morning. Images from T.G.I. Friday's World Bartender Championship will be available immediately following the competition and can also be requested in advance by emailing info@dfpr.com.

B-ROLL: Supporting footage via b-roll and soundbites will be distributed via MultiVu on Monday (March 5) afternoon (in the 1 pm ET hour) and again Tuesday (March 6) afternoon (in the 1 pm ET hour). An advisory with satellite coordinates and other information will be sent to media on Sunday (March 4). The b-roll will include vibrant images of the competitors exhibiting their respective flair. For a video recap of last year's event, visit http://www.worldbtc.com/index.phps=19. Tapes of the championship may also be requested by emailing info@dfpr.com.

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