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T.G.I. Friday's Restaurants Take Leadership Role With Portion Control
Carrollton, TX | March 02, 2007
In an unprecedented move in the casual dining industry, T.G.I. Friday's® restaurants today became the first restaurant chain in the category to offer a variety of smaller portion entrees at lower prices all day, every day with its Right Portion, Right Price menu, which will be featured at 582 US T.G.I. Friday's restaurants locations.
"The Right Portion, Right Price menu can be summarized in one word: choice," said Mike Archer, president and chief executive officer of T.G.I. Friday's USA. "Any day of the week and any time of day, Friday's guests can now enjoy a variety of indulgent or 'Better For You' items in the portion size of their choice."
"This is a category issue stemming from consumer demand. The category needs to listen," said Richard Snead, president and chief executive officer of Carlson Restaurants Worldwide, parent of T.G.I. Friday's restaurants. "We are listening."
"This is a significant part of Friday's overall goal of personalizing and customizing the guest experience," said Snead. "No matter what your lifestyle choice, you don't have to sacrifice taste. Smaller portions at smaller prices meet all lifestyle choices."
Friday's announced six new entrees for the new Right Portion, Right Price ($6.99 -- $8.99) menu: Asian-Glazed Chicken with Field Greens, Cedar-Seared Salmon on Field Greens, Cedar-Seared Salmon with Pasta, Bistro Sirloin Salad, Jack Daniel's® Chicken Alfredo and Dragonfire Chicken. In addition, you can choose from four classics -- Bruschetta Chicken Parmesan, Cajun Shrimp & Chicken Pasta, Half-Rack Baby Back Ribs and Shrimp Key West. Two of the offerings, Dragonfire Chicken and Shrimp Key West are also included in the "Better For You" section and contain 500 calories or less and 10 grams or less of fat per serving.
The Right Portion, Right Price menu will be featured at 582 US T.G.I. Friday's restaurants locations. To locate a Friday's close to you, visit http://www.fridays.com/