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New 'FRESH' Margaritas Debut at T.G.I. Friday'sš Restaurants
Carrollton, TX | May 21, 2007
In a move that celebrates its most popular drink and taps into its beverage heritage, T.G.I. Friday's restaurants today announced new limited time only Fresh 'Ritas margaritas available now through Sept. 3 and served in festive glassware which is available for purchase.
"Fresh was the genesis for the development of our new margaritas," said Matt Durbin, director of beverage marketing and research and development for T.G.I. Friday's restaurants and former "Greatest Bartender in the World."
"Our new Fresh 'Ritas are bursting with crisp flavors and fresh ingredients. They are the purest expression of the margarita, the next generation of crave-able cocktails and exactly what Friday's guests expect.
The Perfectly Fresh 'Rita is a combination of premium 1800 Silver Tequila and our signature fresh sour mix. It's the smoothest in the margarita family. With Fresh Blueberry Mango 'Rita, we take Malibu Mango Rum, Cuervo Gold and blueberries and blend it all together until it forms a perfect shade of delicious. Fresh Raspberry Cherry 'Rita is a mixture of Cuervo Gold, Triple Sec, raspberries and cherries that all come together like one big happy family of flavor. With Fresh Tropical Passion 'Rita, we added some Fresh passion fruit and guava to our legendary margarita with Cuervo Gold and Triple Sec. It's like our classic 'rita took a tropical vacation."
NOTE TO MEDIA: Images and recipes for Fresh 'Ritas are available by request. In addition, several T.G.I. Friday's world-renowned mixologists, including current "Greatest Bartender in the US" Brian Zachau, defending East Division Champion Gabi Sztancsik and West Division finalist Phil Willis are available for interviews and on-air demonstrations for how to make Fresh 'Ritas at backyard BBQs or summer pool parties.