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T.G.I. Friday's® Restaurants Featured in 'Icons of the American Marketplace: Consumer Brand Excellence' Book
Carrollton, TX | October 09, 2007
T.G.I. Friday's® restaurants was recently recognized by the Advisory Board of the American Benchmark Press in its Icons of the American Marketplace: Consumer Brand Excellence book, which profiles America's best-known and most beloved brands. T.G.I. Friday's was the only casual dining restaurant company selected by the independent panel of entrepreneurs, visionaries and tastemakers.
"T.G.I. Friday's has captured the hearts and minds of American consumers," said Lindley Boegehold, editorial director for Random House Custom Media, publisher of Icons. "Our board of experts found that Friday's has come to mean great tasting food and beverage in a fun and exciting atmosphere. It topped all others in its category."
"T.G.I. Friday's continues to be one of the most widely-recognized and successful brands in the world and we are proud of this outstanding achievement," said Mike Archer, president and chief operating officer of T.G.I. Friday's USA. "For over 42 years, we've been fanatical about bringing the best tasting food and drink to our guests in a high energy environment that's just more fun."
Icons of the American Marketplace: Consumer Brand Excellence identifies and profiles the characteristics that contribute to T.G.I. Friday's iconic status and celebrates its place in everyday American life.