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T.G.I. Friday's® USA Announces New Senior Vice President of Marketing
Carrollton, TX | December 12, 2007
T.G.I. Friday's® restaurants has announced the addition of Andrew Jordan to the T.G.I. Friday's USA Brand Team. In his role as senior vice president of marketing, Jordan is responsible for all aspects of marketing including brand strategy, advertising, promotion development, consumer insights, beverage marketing, menu strategy and retail brand licensing for T.G.I. Friday's U.S.A. He started his position with the company on December 10, 2007. Jordan will report to Mike Archer, President and COO, T.G.I. Friday's U.S.A.
Jordan brings with him more than 20 years of marketing experience, including his most recent position as managing principal for Atlanta-based Zyman Marketing Group. Before joining Zyman Group, Jordan served in leadership roles at several organizations including as founder and principal of Dallas-based Boost Brand Consulting, executive vice president and chief marketing officer for Wyndham International, Inc., president of Club Med Sales, Inc., and group manager of special projects at The Coca-Cola Company.
Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc. and Pick Up Stix, is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of December 2007, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 58 countries. For more information on the brands, visit http://www.fridays.com/ and http://www.pickupstix.com/