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Park Plaza Hotels Begins First Implementation of VDA's Power TVTM HD
Minneapolis, MN | March 24, 2008
Park Plaza Hotels is to become the first hotel chainto install VDA's interactive, high-definition digital TV platform, PowerTV HD throughout the majority of its hotels. Park Plaza Hotels decided on the deployment following the successful implementation of 700 PowerTV standard definition televisions in all 398 bedrooms of the newly opened Park Plaza County Hall hotel in London.
VDA's PowerTV system in high definition transforms televisions throughout the hotelinto a multimedia, interactive resource that provides previously unavailable services and information for guests.
With PowerTV HD, Park Plaza Hotels will be able to provide its guests with films on demand, games, music on demand, internet and thehotel's information channels all at the best possible picture quality. As well as providing hotels with an outlet for new marketing initiatives, these facilities also provide numerous up-selling opportunities and allow hotels to keep in close contact with their guests throughout their stay.
"After looking at a number of solutions we felt PowerTV offered superior technology, but it was the company's in-depth understanding of changing guest behaviour that was the deciding factor," explains Marco Bartelsman, corporate IT manager for Park Plaza Hotels. "For example, a key advantage of using an IP-based system like PowerTV is that it enables us to offer video on demand. The concept of pay TV islikely to become obsolete within the next two to three years as guests no longer have the time or the interest to watch a film for more than two hours in their room. With video on demand, films can be paused and watched at guests' convenience so they are much more likely to pay for the service."
"VDA had a clear roadmap of how it could integrate our standard high-speed internet with its system using our existing coax cabling. The VDA system has been customised for our needs and provides us with full control over internet access and how we charge our customers," continues Bartelsman.
Gary Francies, director of VDA, says, "IPTV in high definition really is the future of inroom entertainment. When you have an IP-based system a new world opens up because you can provide laptop quality, internet access as well as television using the same equipment. Our vision for the future is that TV will become the singleentertainment and information portal in the room. Park Plaza Hotels is leading the way in making that vision become a reality."VDA will implement PowerTV HD in 12 Park Plaza Hotels by 2009, with the next UK installation at Park Plaza Victoria London in May. This will be followed by a second phase of installation in the remaining 11 hotels as existing contracts expire.
- ends -Notes to Editors
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, theMiddle East and Africa. The Group operates under two brands: Park Plaza Hotels &Resorts (part of Carlson Hotels Worldwide), over which the Group has exclusiverights in 56 countries in EMEA and art'otel, a brand to which the Group hasexclusive worldwide rights. Park Plaza Hotels also manages the luxury all-suitePlaza on the River - Club and Residence, London.Through it strategic partnership with Carlson, one of the world's largest travel andhospitality companies, Park Plaza Hotels has access to Carlson's powerfulreservation and distribution system, airline partnerships with 19 airlines, loyaltyprogrammes such as goldpointsplusSM for guests and Look To Book® for travelagents, and cross-selling opportunities.
There are currently 26 properties and over 4,700 rooms in the Group's portfolio. By2010, the Group's committed projects and territorial franchise agreements areexpected to increase the number of rooms to over 8,000.Projects already under development include Park Plaza Marrakech (2009), ParkPlaza Nuremberg (2009), art'otel cologne (2009) and Park Plaza WestminsterBridge, London (2010).Park Plaza Hotels floated on London's AIM Stock Market in July 2007.
For images and logos visit www.leonardo.com/parkplazahotels
Founded in 1980, VDA are leading providers of hotel technology worldwide. Theyoffer complete in-room entertainment system including IPTV, pay TV, on screeninternet, through TV games and music and wireless laptop broadband withPowerTV™. VDAs Micromaster solution offers a comprehensive energymicromanagement which integrates seamlessly into existing back office systems. For more information please visit www.vdavda.com