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Park Plaza Hotels to Expand into Qatar and Morocco
Amsterdam, Netherlands | December 19, 2007
Park Plaza Hotels has announced the signing offranchise agreements for new hotels in Qatar and Morocco. The hotels, located inDoha and Marrakech, will be operated by a local subsidiary of Global V HospitalityInc, the territorial sub-license partner for the Park Plaza Hotels & Resorts brand inMorocco, Egypt and the Gulf States, under franchise agreements with Park PlazaHotels.
The new-build hotels are currently under construction in the main central hub of Dohaand Marrakech - both thriving cities and emerging markets for Park Plaza Hotels toextend their brand reach and destination offering. The hotels will add an additional281 guest rooms to the company's 4000+ room and growing EMEA collection and iskey to their aggressive expansion strategy over the next few years.Boris Ivesha, President and CEO of Park Plaza Hotels commented:"The signing of these agreements will grow the Park Plaza Hotels & Resorts portfolioin the Middle East and North Africa and is in line with our strategy to more thandouble the number of our hotel rooms by 2010. These agreements demonstrate ourintent to seek out new vibrant city locations for our guests in an ambition to become atrue leader in the affordable luxury market not only in Europe but also in dynamicbusiness and tourism destinations further afield such as Doha and Marrakech."
James Awad, President and CEO of Global V Hospitality Inc., adds:"We truly believe in the appeal, value and status of the Park Plaza brand and productand are thrilled to announce the first new hotels in these rapidly developingdestinations."
Park Plaza Doha, Qatar - opening 01 January 2008
The brand new Park Plaza Doha is conveniently located in the historic heart ofQatar's capital close to various major international offices and banks and only a 10-minute drive from Doha International Airport.The hotel will offer 167 spacious guestrooms and suites all equipped with mini-bars,coffee & tea making facilities, wireless internet, flat screen TV and DVD players.
Other facilities include a full service restaurant, lounge & bar, three flexible functionrooms, several shops, executive lounge and secure underground car parking.The rooftop terrace provides stunning views of the Persian Gulf and Doha harbourand is home to the hotel's swimming pool, health club and sauna.
Park Plaza Marrakech, Morocco - opening mid 2009
The Park Plaza Marrakech will be a new built hotel located in the heart of the moderncity in the Menara area close to the Palais Royal, Theatre Royal. The hotel will offer114 guestrooms and suites and all rooms will be fully equipped.The hotel will offer a wide array of facilities including several restaurants, a piano bar,cafeteria, health and fitness facility, swimming pool with pool bar, discotheque,bowling alley and secured car parking.
- ends -Notes to Editors
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, theMiddle East and Africa. The Group operates under two brands: Park Plaza Hotels &Resorts (part of Carlson Hotels Worldwide), over which the Group has exclusiverights in 56 countries in EMEA and art'otel, a brand to which the Group hasexclusive worldwide rights. Park Plaza Hotels also manages the luxury all-suitePlaza on the River - Club and Residence, London.Through it strategic partnership with Carlson, one of the world's largest travel andhospitality companies, Park Plaza Hotels has access to Carlson's powerfulreservation and distribution system, airline partnerships with 19 airlines, loyaltyprogrammes such as goldpointsplusSM for guests and Look To Book® for travelagents, and cross-selling opportunities.There are currently 26 properties and over 4,700 rooms in the Group's portfolio. By2010, the Group's committed projects and territorial franchise agreements areexpected to increase the number of rooms to over 8,000.Projects already under development include Park Plaza Marrakech (2009), ParkPlaza Nuremberg (2009), art'otel cologne (2009) and Park Plaza WestminsterBridge, London (2010).Park Plaza Hotels floated on London's AIM Stock Market in July 2007.
For images and logos visit www.leonardo.com/parkplazahotels
Global V Hospitality Inc.
Global V Hospitality Inc. is a full service hospitality management and consulting firmspecializing in hotels, resorts, and conference centres in North America and EMEA.Global V Hospitality Inc. was launched in 1987 and has developed and operatedhotels and resorts in the US, Canada, Japan and EMEA. It currently operates 12hotels with a head office in Toronto and regional offices in Casablanca and Cairo.