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Park Plaza Hotels Appoints Partnership Marketing Manager
Amsterdam, Netherlands | March 12, 2008
Park Plaza Hotels announces the appointment of Jeroen Provoost as Partnership Marketing Manager responsible for the development of new CRM strategies and expanding the company's growing partner network that already includes 19 global airlines.
With guest loyalty and reward programmes being a core focus area in the company's 2008 business plan, Jeroen will manage and develop its award-winning reward programmes - goldpoints plus® for guests and Look To Book® for travel agents - as well as actively seeking out new valuable partners and reward opportunities at local level for its 26 hotels.
Most recently Jeroen held a Brand Manager role at Royal Verkade (United Biscuits) where he was responsible for several product marketing initiatives. Prior to Royal Verkade, Jeroen was a Junior Marketer for NS - Dutch National Railways. Jeroen has also completed a Sales & Marketing traineeship with Park Plaza Hotels in 2003 and re-joins Park Plaza Hotels at an exciting stage of their aggressive expansion.
Robert Henke, Vice President Marketing, comments:"Jeroen is a classically trained marketer having graduated from the University of Amsterdam with a Master of Science in Marketing and also holds a Bachelor of Business Administration in International Hospitality Management. His practical and hands-on brand and product marketing experience in consumer-facing environments is vital in a role so pivotal to the development of our CRM and partner initiatives. I am delighted to welcome him back to Park Plaza Hotels."
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Notes to Editors
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, the Middle East and Africa. The Group operates under two brands: Park Plaza Hotels & Resorts (part of Carlson Hotels Worldwide), over which the Group has exclusive rights in 56 countries in EMEA and art'otel, a brand to which the Group has exclusive worldwide rights. Park Plaza Hotels also manages the luxury all-suite Plaza on the River - Club and Residence, London.
Through it strategic partnership with Carlson, one of the world's largest travel and hospitality companies, Park Plaza Hotels has access to Carlson's powerful reservation and distribution system, airline partnerships with 19 airlines, loyalty programmes such as goldpointsplusSM for guests and Look To Book® for travel agents, and cross-selling opportunities.
There are currently 26 properties and over 4,700 rooms in the Group's portfolio. By 2010, the Group's committed projects and territorial franchise agreements are expected to increase the number of rooms to over 8,000.
Projects already under development include Park Plaza Marrakech (2009), Park Plaza Nuremberg (2009), art'otel cologne (2009) and Park Plaza Westminster Bridge, London (2010).
Park Plaza Hotels floated on London's AIM Stock Market in July 2007.
For images and logos visit www.leonardo.com/parkplazahotels