Carlson Marketing and Hawkeye Form Alliance to Offer End-to-End Suite of Global Channel Marketing Services

Minneapolis and Seattle | January 08, 2007

Carlson Marketing and Hawkeye|Cohesion, Hawkeye's channel practice, today announced they have formed a strategic alliance to create the industry's first-ever end-to-end suite of global channel marketing services called Conduit. By combining the capabilities of Carlson Marketing with the channel program design and technology services of Hawkeye|Cohesion, the two companies are able to offer fully integrated and globally deployable channel marketing services.

The goal of channel marketing is to build strong and profitable customer relationships. Channel marketing is about sales. The highest sales at the lowest costs are key to maximizing profits. Through Conduit, they can help organizations more effectively manage their channel marketing investments to ensure companies are maximizing profits from each channel partner. Customers are guided through their channel strategy, designing and implementing channel performance programs and then supporting them with turnkey back-office channel operations.

"Unaligned channel marketing costs companies millions of dollars," said Jon Von Rentzell, vice president of Performance Improvement, Carlson Marketing. "While many companies have channel management programs in place, what's needed is an aligned strategy that integrates performance and operational excellence together with enabling technology. That's where Conduit can help. By combining Hawkeye|Cohesion's global channel marketing expertise with Carlson Marketing's performance improvement expertise, we've created a new class of service that supplants the need to coordinate the often unaligned efforts of the consultant, agency and technology providers in the pursuit of better channel marketing results."

Conduit is a suite of global channel marketing services that manages channel partners across borders and addresses strategic communications needs. In addition, it offers channel partners further opportunity for competitive differentiation, revenue growth and economic incentives.

"We're excited to be partnering with Carlson Marketing," said Shari Marion-Hoff, chief executive officer/chief channel strategist, Hawkeye's Channel Practice. "Conduit leverages our combined experience and expertise, the latest Web-based technologies, program development and best-in-class program administration. Thanks to Conduit, companies now have the ability to better optimize their product lifecycle by creating and maintaining loyal relationships with the right channel partners that accelerates speed to market, maintains cost efficiencies and serves markets that might otherwise be unattainable."

Conduit delivers a consistent, reliable and aligned brand experience by successfully driving channel relationships. To learn more, visit .

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