Carlson Marketing is pleased to announce the appointment of Jim Slusser as regional account executive. In his new role, Slusser will be responsible for managing existing client relationships and business development efforts for multiple accounts in Florida and throughout Carlson Marketing's Southeast Region. Slusser is based in St. Petersburg, Fla., and reports directly to Tom Wessling, senior vice president, Southeast Region, Carlson Marketing.

Most recently, Slusser was Carlson Marketing's account general manager for The Home Depot, where he was responsible for the overall client relationship, including global sales, account management and delivery. Prior to joining Carlson Marketing in 2004, Slusser worked for Sure Fit as a Web director and as a vice president and general manager for dELiA*s, Inc., a direct marketing and retail company.

"We're delighted to have Jim step into this very important role," said Wessling. "His primary responsibility will be business development, but he'll also focus on program management for existing and prospective clients in Florida. Jim and his team will create and implement marketing strategies that strengthen our client's relationships with their key consumers, employees and channel partners."