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Carlson Marketing and Enpocket Form Global Alliance in Loyalty Mobile Marketing
Boston | April 02, 2007
Carlson Marketing, a global leader in marketing services, and Enpocket, the Intelligent Mobile MarketingTM company, today announced that the two companies have entered into a strategic partnership in which Enpocket's technology and services will fuel new mobile components of Carlson Marketing's industry-proven marketing services on a worldwide basis.
Under the new partnership, Carlson Marketing will incorporate the Enpocket platform across its array of marketing services to offer fully-integrated, end-to-end mobile solutions to Carlson's global client base in areas such as loyalty marketing, employee recognition and events.
"As we strive to help our clients create two-way dialogue and build lasting relationships with their customers, channel partners and employees, we are making significant investments around the mobile device," said Carlson Marketing Vice President of Interactive Marketing Douglas Rozen. "This will become one of the most important channels within the interactive marketing mix. Our unique alliance with Enpocket will enable us to connect our clients with their customers anytime and anywhere."
"We are pleased to be working with market leaders like Carlson Marketing to define and deliver mobile solutions that are useful to consumers and therefore valuable to brands seeking a more personal relationship with their customers," said Enpocket President and CEO Mike Baker. "The products created under this alliance will help some of the largest companies in the world expand their customer touch points to the mobile device."
Beyond the technology platform integration, the two companies will design a core messaging product, a proprietary benchmark and thought leadership around loyalty marketing via mobile devices. Additionally, Enpocket will design and deliver mobile products across Carlson Marketing's three global lines of business: Meetings & Events, Sales & Marketing Services and Carlson 1to1.