Carlson Marketing Receives Top Award at Prepaid Card Expo for Suzuki Program

Minneapolis | April 02, 2007

Carlson Marketing is pleased to announce its work with the American Suzuki Motor Corporation was named as the Best Corporate Incentive Program at the first annual Prepaid Card Awards. Created and produced by Prepaid Media, the Prepaid Card Awards recognize noteworthy professionals, organizations, and programs throughout the prepaid card industry. Awards were presented during the 2007 Prepaid Card Expo in Las Vegas.

In addition, Carlson Marketing's work with United Airlines was recognized as a finalist in the Best Consumer Incentive Programs category.

"We want to congratulate all the companies that submitted their products, services, and professionals for consideration for the first annual Prepaid Card Awards," said Jonathan Weiner, president of Prepaid Media. "There are many companies and individuals developing and offering innovative programs and products in the rapidly evolving prepaid card market. These winners represent some of the most innovative programs and products that have had significant impact in their respective categories in the past twelve months."

American Suzuki Motor Corporation leverages multiple prepaid cards, including its re-loadable Visa debit card through several unique programs. Suzuki's incentive programs encompass its dealer salesperson and service technician incentives, consumer programs, and non-factory sponsored riders competing with Suzuki on-road and off-road motorcycles.

"The success and popularity of the card has helped contribute to a year-over-year increase of Suzuki sales and visibility in both the automotive and motorcycle markets," said Damon Riddle, senior financial analyst, American Suzuki Motor Corporation. "We're proud to offer our dealer partners these unique tools to help them improve profitability."

Carlson Marketing supports both Suzuki and United Airlines with administration, program management, creative and all aspects of their prepaid card programs. Carlson's prepaid card services help its clients achieve breakthroughs in both sales and performance. The agency's card portfolio includes a variety of short and long-term incentive and reward products.

"We're very excited about this recognition and thrilled for our clients," said Patty Saari, director of prepaid card services, Carlson Marketing. "Both Suzuki and United understand the value of their prepaid card programs and what it means to their business. Over the years, Carlson has won numerous awards, but being able to highlight specific clients and the success they've achieved with their programs makes this one extremely rewarding and so meaningful."

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