Carlson Marketing is pleased to announce the hiring of Laurie Blum as interactive media and marketing director. In this new role, she will be responsible for leading the development of the growing online advertising, search, e-mail and mobile marketing activities for Door C, the global creative and interactive arm of Carlson Marketing.

Blum brings in-depth knowledge and a breadth of experience in deploying innovative campaigns online via a wide array of emerging channels like video on demand, streaming video, interactive television, podcasts, RSS, word of mouth, mobile content and other interactive marketing vehicles to her new position.

Most recently, Blum led Best Buy's industry-leading online media activities. She also spent five years at Gateway developing their digital media and marketing initiatives, including various dot-com and online retail efforts.

"Laurie is not only well versed in driving traffic and creating memorable interactive experiences, she's also a true champion in demonstrating how tomorrow's technology can become today's marketing reality," said Douglas Rozen, vice president of interactive marketing, Carlson Marketing. "Her passion for the future of interactive and her ability to lead a world-class media practice is unmatched. We're delighted to have her join the team."