Hollister Wins Seat on Key Incentive Industry Board

Minneapolis | September 24, 2007

Carlson Marketing Worldwide is pleased to announce that Barb Hollister, Senior Director of Purchasing and Industry Relations, has been elected to the Society of Incentive & Travel Executives (SITE) international board of directors. Hollister was voted in by a full membership vote of 2100 members in 87 countries around the world. Five industry professionals were nominated for only two open board seats.

"This is an exciting opportunity for Barb," said Fay Beauchine, Executive Vice President of Meetings, Incentives & Events. "While on the board, Barb will have the chance to shape policy, encourage ethical behavior and drive innovation. Everyone in the industry respects her professionalism, commitment and contributions to the industry. We are very proud of her."

As a part of the 16-member board, Hollister will work on the development of the association's new strategic plan which will guide the organization. Barb also will be responsible for helping to steer the strategic vision for the association through programming, education, events and networking.

"During my three-term, I hope to assist the board in creating a communication strategy that will better inform corporations about the many benefits of working with a professional organization such as SITE," said Hollister. "SITE members are the best of the best in the industry."

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