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Carlson's Select Service Hotels Experience Record Results Country Inns & Suites Celebrates 20th Year
Minneapolis, MN | January 22, 2007
Carlson Hotels Worldwide wrapped up 2006 with record revenue growth for its select service brands of Country Inns & Suites By Carlson® and Park Inn. In 2007, Country Inns & Suites celebrates 20 years of country hospitality, and Park Inn is experiencing its resurgence in North America. With the addition of several new properties in 2006, and many additional hotels slated to join the brand in 2007, Park Inn continues to expand rapidly in Europe, the Middle East and Africa with more than 60 hotels currently in operation.
"During our first 20 years, Country Inns & Suites has emerged as a brand clearly differentiated from its competitors in the mid-tier segment. The brand has earned strong customer loyalty as evidenced by our internal guest satisfaction measures, recent J.D. Powers and Market Metrix consumer research, strong RevPAR, and our growing development pipeline," said Executive Vice President of Select Service Steve Mogck. "Consumers and developers have shown their strong support of the Country Inns & Suites brand. We will further strengthen our relationships with both developers and consumers throughout 2007 to enhance our reputation as a leading brand within the segment."
Country Inns & Suites is known for its consistently high quality accommodations and personal, warm hospitality. The brand's quality is supported and enhanced by its "Be Our Guest" service training program, and the company's use of Gallup's internationally recognized employee engagement assessments.
Country Inns & Suites will celebrate its 20th milestone throughout 2007 by offering special rates and spotlighting reunion destinations. Each Country Inns & Suites hotel features classic architecture and a home-like interior design, including a cozy and welcoming lobby, hardwood flooring, comfortable seating around a lobby fireplace and front porch, as well as a recreational area offering a heated pool, whirlpool and fitness center.
Country Inns & Suites feature complimentary breakfast, in-room hair dryer, coffee maker, iron and ironing board, weekday morning newspaper and complimentary High Speed Internet Access. Most hotels offer guest rooms equipped with microwaves and refrigerators.Park Inn, which was acquired by Carlson Hotels Worldwide in 2000, operates 83 hotels in 11 countries worldwide. The Park Inn brand features the dramatic use of color, textures and patterns creating an inviting and updated environment.
Carlson Hotels is aggressively promoting its brands in 2007 through several innovative marketing campaigns. In Canada, Carlson hotels are celebrating Phenomenal Women, while contributing to women's cancer research. The Phenomenal Woman package, available from January 7 to April 15, 2007, includes one night accommodation at any of Carlson's Canadian locations, breakfast for two, plus a special gift bag for each of two guests staying in the same room. A donation of $10 from each Phenomenal Woman booking will go to Canadian Cancer Society. For more information, go to www.girlsgetawaypackage.com.
In the United States, Carlson Hotels Worldwide has partnered with Coca-Cola and the NCAA to offer special rates to Radisson and Country Inns & Suites guests during the 2007 basketball season. Participating guests have the opportunity to win hotel accommodations, airfare and VIP seats for the 2008 NCAA Men's Final Four in San Antonio, Texas. Guests receive a collectable sports bottle including a game piece with promotional code to participate online for the 2008 Final Four contest, as well as a free appetizer coupon from TGI Friday's and Coca-Cola products in the hotel during their stay. Members of goldpoints plusSM, Carlson Hotels Worldwide's guest loyalty program, can receive double points with every NCAA stay during the promotional period. Information about the NCAA® Final Four® Package and sweepstakes is available by visiting www.radisson.com/ncaa, www.countryinns.com/ncaa or by calling 1-877-WIN-NCAA.Reservations can be made online at www.countryinns.com or www.parkinn.com.
Park Inn and Country Inns & Suites By Carlson® are part of Carlson Hotels Worldwide whose other operations include Regent Hotels & Resorts; Radisson Hotels & Resorts®, and Park Plaza® Hotels & Resorts. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries. Other names in the Carlson family of brands and services are: T.G.I. Friday's® restaurants, Radisson Seven Seas Cruises®, Carlson Wagonlit Travel®, and Carlson Marketing Group®, the largest relationship marketing services company in the United States.