Carlson Teams Win 15 2008 Hermes Creative Awards

Minneapolis | May 08, 2008

Carlson's Corporate Communications and Public Relations Departments, along with teams from Carlson Marketing and Carlson Restaurants Worldwide, together have won nine Platinum Awards and six Gold Awards in the 2008 Hermes Creative Awards competition.

Administered by the Association of Marketing and Communication Professionals, the international awards recognize creative professionals for outstanding work in concept, writing and design of traditional and emerging media.

"These awards reinforce that our communications and marketing professionals deliver top-quality work for our clients, our brands and our company," said Kim Olson, Chief Communications Officer of Carlson. "We're grateful for the commitment of these teams and the excellent internal and external programs they create."

The Carlson Corporate Communications and Public Relations teams won two Platinum Awards for the company's new brand identity rollout campaign and the extensive internal and external communications initiative it launched when the company introduced its new President and CEO Hubert Joly earlier this year.

The team also received a Gold Award for implementing the 70 Great Prizes Online Sweepstakes, which engaged employees with the company's 70th Anniversary celebration, and raised donations for the World Childhood Foundation.

Carlson Marketing's Door C creative and interactive teams received six Platinum Awards for developing integrated campaigns and programs for Northwest Airlines, Honeywell, Conduit and AARP. The team also was recognized for collateral developed to showcase Carlson Marketing's creative buying department and production capabilities, and Carlson Hotel Worldwide's program guide for a global business conference.

The team also received five Gold Awards for creating programs for Amtrak, Northwest Airlines, Carlson Hotels Worldwide, The Children's Theatre Company and Carlson's 70th Anniversary.

In addition, the team received four Honorable Mentions for clients British Airways, Commonwealth Bank of Australia, Carlson Hotels Worldwide and Northwest Airlines.

Carlson Restaurants Worldwide received a Platinum Award for the company's Right Portion, Right Price campaign. The award recognized the outstanding publicity efforts surrounding the T.G.I. Friday's menu line that features reduced portions and pricing every day. This campaign was one of the most successful PR campaigns in the brand's history as well as in the casual dining industry.

The Carlson winners were chosen from among 4,000 national and international nominations. Winners were selected from 136 categories in seven forms of media and communication efforts: advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono.

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