Continuing its leadership in measurement and analytics around the world, Carlson Marketing has named Taylor Duersch as Vice President, Global Decision Sciences. Duersch's strong background in statistics, analytics and team leadership will enable Carlson to continue to grow its world-class consulting capability.

Since Duersch joined Carlson Marketing in 2003, he has directed the delivery of customer analytics and measurement for dozens of clients across a number of industries and was instrumental in building the company's strong pool of analytics talent.

Prior to Carlson, Duersch led the customer insights team in Small Business Financial Services at JP Morgan Chase. He began his career at AT&T Laboratories as internal management consultant, where he developed target marketing and forecasting models, and designed reporting architectures to monitor and improve marketing effectiveness.

Duersch holds a Bachelor of Science in Mathematics and a Masters in Statistics from Utah State University.