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Carlson Marketing names Taylor Duersch Vice President, Global Decision Sciences
Minneapolis, MN | September 16, 2008
Continuing its leadership in measurement and analytics around the world, Carlson Marketing has named Taylor Duersch as Vice President, Global Decision Sciences. Duersch's strong background in statistics, analytics and team leadership will enable Carlson to continue to grow its world-class consulting capability.
Since Duersch joined Carlson Marketing in 2003, he has directed the delivery of customer analytics and measurement for dozens of clients across a number of industries and was instrumental in building the company's strong pool of analytics talent.
Prior to Carlson, Duersch led the customer insights team in Small Business Financial Services at JP Morgan Chase. He began his career at AT&T Laboratories as internal management consultant, where he developed target marketing and forecasting models, and designed reporting architectures to monitor and improve marketing effectiveness.
Duersch holds a Bachelor of Science in Mathematics and a Masters in Statistics from Utah State University.
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About Carlson Marketing Worldwide
Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its two global service offerings - Brand Loyalty and Engagement & Events - supported by six core capabilities: Strategy & Planning; Creative, Interactive & Media; Incentive & Event Management; Award Services; Technology Services; and Decision Sciences.
Carlson Marketing employs 3,000 marketing professionals across 15 countries. www.carlsonmarketing.com
Note to editor: Photo available on request.