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Carlson Marketing Named to Second Annual 'CMI 25' List by Corporate Meetings & Incentives magazine
Minneapolis, MN | September 23, 2008
Carlson Marketing today announced that it has been named to the second annual "CMI 25" list of the industry's largest and most influential full-service independent meeting and incentive travel management companies focused on the corporate market. Complied by Penton Media's Corporate Meetings & Incentives magazine, the leading information source for the $40.3 billion corporate meetings and events industry, the CMI 25 provides an essential resource for corporate executives and meeting professionals seeking partners for outsourcing all or parts of their programs. The CMI 25 appears in the September issue of Corporate Meetings & Incentives and is available on www.meetingsnet.com.
"The CMI 25 list represents the leading companies in the industry, based on extensive research by our staff," said Barbara Scofidio, editor of Corporate Meetings & Incentives. "As outsourcing of meeting and incentive travel program planning becomes increasingly important to corporate America, the CMI 25 have become the 'go-to' service providers for executives in many sectors."
"It's great to be included in the list of top meeting and incentive travel companies," said Fay Beauchine, executive vice president, Global Engagement & Events, Carlson Marketing. "We pride ourselves in being responsive to client needs, but also in leading the way with innovative ideas like paperless meetings or events and immediate feedback through interactive devices, and with our research that points out trends like the importance of engagement and trust. Tie that to our ability to measure anything - especially in engagement and events - and it's no surprise that top companies in all industries rely on us for compelling new ideas and rock-solid execution."
In addition to its recognized Engagement & Events offering, Carlson Marketing also provides clients with expertise in Brand Loyalty programs. Those offerings are supported by business core capabilities in six areas: Strategy & Planning; Creative, Interactive & Media; Incentive & Event Management; Award Services; Technology Services; and Decision Sciences.
The magazine's editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2007 and the total number of room nights represented by those meetings and incentives. They also evaluated the number of full-time employees at each company, as well as the percentage of the company's revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources.
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About Carlson Marketing Worldwide
Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its two global service offerings - Brand Loyalty and Engagement & Events - supported by six core capabilities: Strategy & Planning; Creative, Interactive & Media; Incentive & Event Management; Award Services; Technology Services; and Decision Sciences.
Carlson Marketing employs 3,000 marketing professionals across 17 countries. www.carlsonmarketing.com.