Carlson Marketing UK Appoints Former VCCP Partner Steve O'Connor as Business Director

London | September 08, 2009

Loyalty and Relationship marketing specialists, Carlson Marketing, has appointed Steve O'Connor as business director in the UK. Steve, who joins the agency from creative hotshop VCCP, has over 20 years' experience in the industry.

In his new role, Steve will head up client services for the London office on a day-to-day basis. He will work across the business on the range of clients that include Coca-Cola, Müller and Nestlé. Steve will also be involved in growing current, as well as new, business projects.

Spanning more than two decades, Steve's career has included work across a wide range of disciplines and sectors. As a partner at VCCP, he led the IPA award-winning £20m ING Direct account, which involved overseeing all TV, press, outdoor, sponsorship and digital marketing. He also worked on Diet Coke and Wedgwood during his time at the agency. Steve joined VCCP from within The Chime Group in 2002, where he previously held the role of client services director (CSD).

Prior roles have included CSD at Bell Pottinger, where he headed up the Friends Provident account and Citigate Albert Frank/Dewe Rogerson (now The Gate Worldwide), where he led Scottish Widows, Prudential and Visa EU. During his working life, key clients have included Coca-Cola, L'Oreal, Vauxhall and Sainsbury's. His career began at McCann Erickson.

John Hiney, managing director of Carlson Marketing, commented: "Hiring Steve was a real coup for the agency. He has a truly integrated outlook, having worked across a range of accounts in leading agencies. He's experienced in heavyweight marketing projects for major brands, both online and offline. Steve's strategic experience is also second to none, and I've no doubt he'll be a great asset in both heading up client service and lending his expertise to our key accounts."

Steve O'Connor added: "This is an agency with real strength in every area. I was keen to join a like-mind, integrated agency with strong clients and great relationship marketing experience, and I've found just that in Carlson Marketing."

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About Carlson Marketing Worldwide

Carlson Marketing is the world's leading relationship building company. As the largest independent agency in the U.S. and the 13th largest marketing company in the world, Carlson Marketing designs and delivers loyalty and engagement programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Engagement & Events and Brand Loyalty - are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service. Carlson Marketing employs 2,500 marketing professionals in 45 cities across 16 countries.

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