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California's Joey Torres Wins Title of T.G.I. Friday's® Briad Franchise Division Bartender Champion
Las Vegas | December 23, 2009
Joey Torres of the Riverside, California T.G.I. Friday's restaurant defeated other top Larger than Life mixologists from across the country last week to advance to the finals of T.G.I. Friday's® World Bartender Championship. Torres will be making his second trip to the finals where he will face nine other finalists from around the globe for the title of "Greatest T.G.I. Friday's Bartender in the World." Torres was a world finalist in 2005.
"It feels great to win the division competition and to be a finalist in the World Bartender Championship," said Briad Franchise Division champion Torres, an eight-year Friday's team member. "Friday's has such a great history of having the best bartenders in the world. I'm honored to represent my Friday's restaurant in Riverside."
The divisional competition consisted of three segments - compulsory, speed round and freestyle - as well as a comprehensive skill test. The freestyle segment gave the competitors the ultimate stage to show off their flair techniques of tossing, balancing, mixing cocktails and flipping bottles in the air to choreographed music. The mixologists who competed in the Briad Franchise Division competition were finalists from local and regional competitions held earlier this fall. The Briad Restaurant Group, LLC, is the largest licensed T.G.I. Friday's franchisee in the U.S. operating 70 T.G.I. Friday's restaurants in Arizona, California, Connecticut, Nevada, New Mexico, New Jersey and New York.
Overall, more than 8,000 Friday's® bartenders from 60 countries are testing their knowledge and skills in their quest to reach the finals of the World Bartender Championship which will be held in Dallas on March 26, 2010.
The competition, which represents Friday's heritage, knowledge, expertise and innovation in the beverage industry, began back in the late 80s as a challenge between bartenders and has grown into a full representation of the Friday's brand, one of the most recognized brands in the world. Originators of the now-famous, trend-setting, bottle tossing "flair" style of bartending, T.G.I. Friday's bartenders are world renowned for their accuracy and precision, their larger than life personalities and their award-winning ability to entertain guests around the world.
For additional information about the T.G.I. Friday's World Bartender Championship, visit www.worldbtc.com.