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Rezidor donates 75,000 Euro to Childhood
Brussels, Belgium | January 13, 2010
The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, has donated 75,000 Euro to their corporate charity organization World Childhood Foundation. "This amount was collected across all our hotels and offices in 2009", says Sarah Rooney, Manager Responsible Business at Rezidor. "We are delighted to see the engagement and the Yes I Can! attitude of our employees even in tough economic times - we were able to match the amount we fundraised for Childhood in 2008", continues Rooney.
Rezidor was one of the first international hotel groups to introduce an own and company wide Responsible Business Programme. Since 2001, all operating hotels in Europe, Middle East and Africa (today more than 275 properties) focus on health & well-being of guests and employees, social & ethical issues within the company and on a reduced negative impact on the environment. Childhood became Rezidor's corporate charity organisation in 2007. This non-profit organization, founded by H.M. Queen Silvia of Sweden, is dedicated to serving the most vulnerable children in the world - those living on the street and who are sexually abused, exploited or trafficked for sexual purposes.
In order to fund-raise for Childhood, Radisson Blu, Park Inn, Regent, Hotel Missoni and Country Inn & Suites properties organized activities such as gala dinners, staff competitions, sponsored sports, room auctions and more. Individual employees were empowered to 'Take Action for Childhood' by seeking sponsorship for their own unique challenges during Responsible Business Action Month in September 2009. These included remaining silent for a day, wearing green for the month, or competing climbs and using the website firstgiving.com meant donations came from far and wide.
"In addition to providing financial support, we also made sure to help Childhood with in-kind donations whenever possible. Branded materials which were no longer useful to us did not go to waste and instead found new homes with worthy Childhood projects", comments Sarah Rooney. Rezidor offered items such as school bags, T-shirts and towels to Childhood projects such as "Tartu Adolescent Home" in Estonia for children who have lost their home and family, "Inwood House" in New York City which teaches pregnant teenagers, and "Mission Possible" in St. Petersburg which aims to help children and their families off the street into a normal life.