Rezidor named as one of the 'World's Most Ethical Companies' 2010

Minneapolis, MN | April 02, 2010

The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, has been recognized by the Ethisphere Institute (USA) as one of the World's Most Ethical Companies for 2010. Out of a record number of nominations for the award, Rezidor secured its place on the list by going the extra mile, implementing upright business practices and initiatives that are instrumental to the company's success, benefit the community, and raise the bar for ethical standards within the industry. The respect for social and ethical issues within the company is one of the three main pillars of Rezidor's ambitious, group wide Responsible Business Programme which has its roots as far back as 1989.

Every employee is introduced to Rezidor's ethical culture and Code of Business Ethics through the Living Responsible Business training programme. This foundation is expanded and promoted widely within Rezidor from the STAR supervisor development programme, to internal audit training and all the way up to our internal General Managers Certification Programme. It is furthermore reflected in the "Always Care" motto of the group's Safety and Security programme, TRIC=S, which is recognised as best practice for corporate security management.

"We are very proud that our pledge to build a corporation on a solid ethical foundation has been recognised with a place on the 2010 World's Most Ethical Companies list", comments Kurt Ritter, President & CEO of Rezidor. "We believe the strength of a company starts with a deep commitment to ethics from the top and is sustained with an unwavering dedication to these same high standards from employees at every level."

This is the fourth year Ethisphere, a think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, has published the WME rankings. Through in-depth research and a multi-step analysis, Ethisphere reviewed thousands of nominations from companies in over 100 countries and 36 industries in order to determine the winners. The methodology for the WME ranking includes reviewing codes of ethics, litigation and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; looking at activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers and customers.

A sampling of other 2010 winners include Aflac, American Express, Campbell Soup, the Ford Motor Company, General Electric, Google, L'Oréal, Nike, PepsiCo, Starbucks, T-Mobile USA, UPS, Whole Foods Market and Xerox.

"Rezidor's promotion of a sound ethical environment shines within its industry and shows a clear understanding that operating under the highest standards for business behaviour goes beyond goodwill and "lip-service" and is intimately linked to performance and profitability," said Alex Brigham, Executive Director of the Ethisphere Institute. "This year's World's Most Ethical Companies award was more competitive than ever, because companies realize that making ethics a priority is critical amidst a tough economic environment."

Read more about the 2010 World's Most Ethical Companies at http://ethisphere.com/wme-2010

About The Rezidor Hotel Group

The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group features a portfolio of more than 385 hotels in operation and under development with more than 83,100 rooms in over 60 countries.

Rezidor operates the brands Radisson Blu Hotels & Resorts, Regent Hotels & Resorts, Park Inn and Country Inns & Suites in Europe, Middle East and Africa, along with the goldpoints plusSM loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the new lifestyle brand Hotel Missoni.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson Companies is the main shareholder.The Corporate Office of the Rezidor Hotel Group is based in Brussels, Belgium.

For more information on Rezidor, visit www.rezidor.com

About Ethisphere Institute

The research-based Ethisphere Institute is a leading international think tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti corruption and sustainability. The Institute's associated membership group, the Ethisphere Council, is a forum for business ethics that includes over 200 leading corporations, universities and institutions. The Ethisphere Council is dedicated to the development and advancement of individuals on its membership council through increased efficiency, innovation, tools, mentoring, advice, and unique career opportunities.

Ethisphere magazine, which publishes the globally recognized World's Most Ethical Companies Ranking™, is the quarterly publication of the Institute. More information on the Ethisphere Institute, including ranking projects and membership, can be found at www.ethisphere.com.

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