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Radisson Blu unveils 'The Greatest Holiday in the World' competition
Brussels, Belgium | June 03, 2010
Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, has launched a "The Greatest Holiday in the World" competition, offering the winner an exceptional prize of 365 hotel nights in any Radisson Blu hotel worldwide; that can be taken with a partner, friends, colleagues and/or family, valid up until 2015. It is the first time that Rezidor has undertaken this type of comprehensive multimedia marketing campaign on such a scale.
Candidates are invited to post an initial "pitch" on greatestholiday.radissonblu.com as to why they deserve to win the prize. They can include videos, photos and links as part of their lobbying and, through social media sites such as Facebook and Twitter, can harness the power of web-based word of mouth communications to encourage friends, family, as well as people visiting the site, to vote for them. The candidate with the most votes will be named the winner when the competition ends on 24 July 2010.
The unique prize, that can be shared as long as the winner accompanies any group, can be taken anywhere in the world staying in a choice of over 200 Radisson Blu hotels - to satisfy all and any city-break, countryside or seaside location. John Kennedy, Vice President Marketing & Customer Relationship at Rezidor says, "This is an exciting venture for us, and is a great way of interacting with our consumers and rewarding them with a chance to win this once in a lifetime, first-class Radisson Blu experience. We are using all types of media to promote this competition and it is the first time that we have taken advantage of social media." "The winner might decide to make the most of this exclusive opportunity by celebrating a special occasion with up to 40 people, or maximise the prize by taking several holidays with a partner, family and/or friends - or travelling solo to see the sights. The choice is up to them with five years to take advantage of 365 Radisson Blu hotel nights", continues Kennedy.
The Radisson Blu "The Greatest Holiday in the World" competition is being promoted through a range of media including a bespoke microsite (www.greatestholiday.radissonblu.com), a YouTube video, the Radisson Blu website, print campaigns, outdoor advertisements at airports at major European cities, online display and social media through blogs, forums, Facebook and Twitter; hotel POS materials including in-room TV ads and eNewsletters to the leisure database throughout June and July.
About Radisson Blu
Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, currently operates over 155 hotels in Europe, the Middle East and Africa, with another 47 projects under development. Radisson Blu is a first class full service hotel brand with key differentiators such as the 100% Guest Satisfaction Guarantee and the Yes I Can! spirit of service. radissonblu.com
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. Its current portfolio consists of 274 hotels in operation and under development in 47 countries encompassing nearly 55,000 rooms. Rezidor manages selected Carlson brands in Europe, the Middle East and Africa: Radisson, Park Inn, Regent and Country Inn.