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Rezidor and Carlson launch new loyalty programme: Club CarlsonSM
Brussels | February 18, 2011
The Rezidor Hotel Group and Carlson have announced the launch of their new hotel loyalty programme, Club CarlsonSM, which will officially start on March 31, 2011.
In 2010, Rezidor and Carlson announced a plan to double the size of their loyalty programme to 10 million members by 2013, and the membership grew by 24 percent to 6.3 million members during the last year. “We have now designed Club Carlson’s very attractive value proposition to help drive further growth and results”, commented Kurt Ritter, President & CEO of Rezidor.
The program’s key new features can be summarized as follows:
Customer Privileges and Benefits:
Club Carlson App:
Benefit to Small to Medium-Sized Businesses:
Benefit to Hotels:
The Club Carlson launch will be promoted with a US$ 10 million launch budget. See clubcarlson.com, the new loyalty program website beginning on March 31, 2011 for full program details.
For more information please contact:
Renu Snehi, Director Corporate Communication
About The Rezidor Hotel Group
Rezidor operates the brands Radisson Blu Hotels & Resorts, Park Inn by Radisson and Country Inns & Suites in Europe, Middle East and Africa, along with the goldpoints plusSM loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the new lifestyle brand Hotel Missoni.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.
The Corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.
For more information on Rezidor, visit www.rezidor.com
For more information on Carlson, visit www.carlson.com