March into T.G.I. Friday's® to satisfy your appetite for celebration

Carrollton, Texas | March 17, 2011

Whether it's a slam dunk or the luck of the Irish, Friday's® restaurants are giving guests many reasons to get that Friday feeling with events and specials throughout the month.  To celebrate St. Patrick's Day and the men's college basketball tournament, Friday's is satisfying guests' appetite for celebration with themed drinks, signature dishes and great prizes.

"From green beer to basketball, March is jam-packed with festive events that are best enjoyed in an energetic locale and in the company of friends," said Trey Hall, chief marketing officer of Friday's. "Our restaurants and bars across the U.S. will be pouring specialty drinks, serving great food and hosting activities for guests looking to inject the Friday's spirit throughout the month."

From March 15 through April 4, Friday's will be the go-to destination for watching great college basketball. With games featured on big screens, food specials, enticing cocktails and great beer selections, Friday's will be the choice place for alumni groups, friends, and fans to gather over a plate of Buffalo Wings or our new Tapa-tizer skewers while getting their basketball fix. All month long, guests at participating locations can try for their chance to win an all-expense paid trip to the 2012 men's basketball championship in New Orleans.

On Thursday, March 17, guests looking for a four-leaf clover are in luck when they come into Friday's. Whether Irish or Irish for the Day, guests can try out the St. Paddy's Peach or Irish 'Rita, which are said to be worth their weight in gold. The St. Paddy's Peach is Jameson Irish Whiskey and peach puree, and the Irish 'Rita puts a twist on a classic with Jameson Irish Whiskey, Sour Apple Pucker, Midori, fresh lime juice and Friday's own margarita mix. Of course, St. Patrick's Day at Friday's wouldn't be complete without green beer paired with our signature Black Angus Jack Daniel's® burger.

Check local Friday's restaurants for holiday hours and additional details. For more news and updates from T.G.I. Friday's, consumers can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube.

For further information:
Mari Abe, 1-212-931-6137, mabe@peppercom.com, for T.G.I. Friday's

About T.G. I. Friday's
T.G.I. Friday's restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Friday's® guest recognition program, Give Me More Stripes®, rewards our loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, T.G.I. Friday's differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday. T.G.I. Friday's, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the "Greatest T.G.I. Friday's Bartender in the World." For more information, visit www.fridays.com.

 

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