College basketball fandemonium descends on Friday's®

Carrollton, Texas | March 18, 2011

For college basketball fans who can't get enough of their favorite teams, Friday's is bringing courtside excitement close to home with Fandemonium game watching parties during tournament play. At select stores in Washington, D.C., Newark, N.J., and Houston, fans can catch all the action on the big screen as they sample food and drink specials and enjoy games, prizes and halftime entertainment.

"What better way to be part of college basketball during the best part of the season than with our spirited game watching parties," said Trey Hall, chief marketing officer of Friday's. "In addition to the Fandemonium ambience, food and drinks will provide our guests with a courtside experience and will extend that Friday feeling."

Friday's game watching parties will help fans be part of the tournament action with Pop-A-Shot challenges and a halftime flair tending show, where Friday's bartenders will showcase their best bottle tossing and pouring skills. Guests will also have a chance to score prizes, including miniature basketballs, ball and hoops sets, bottle koozies and Friday's gift cards. Guests can keep that Friday feeling going all game long with a pre-game snack or halftime refuel of Buffalo Wings, Friday's® Tostado Nachos, Spinach Florentine Flatbread and more.

Schedules and locations for Friday's Fandemonium Game Watching Parties include:

Washington D.C.

 

2100 Pennsylvania Avenue Washington D.C. 20037

 

Saturday, March 19, 6p.m. to 12a.m. EST

 

 

 

Newark, N.J.

 

826 Route 3 West Clifton, NJ 07012

 

Friday, March 25, 6p.m. to 12a.m. EST

 

Sunday, March 27, 2p.m. to 8p.m. EST

 

 

 

Houston, Texas

 

2600 Smith Ranch Road, Pearland, TX 77584

 

Saturday, April 2, 4p.m. to 11p.m. CST

 

Monday, April 4, 6p.m. to 12a.m. CST

 

 

 

In addition to the game watching parties, guests at participating locations can try for their chance to win an all-expense paid trip to the 2012 men's basketball championship in New Orleans. The sweeps runs until April 4, 2011. Check local Friday's restaurants for participation and additional details.

For more news and updates from Friday's, consumers can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube (http://www.youtube.com/TGIFridays).

About T.G.I. Friday's®
T.G.I. Friday's restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Friday's® guest recognition program, Give Me More Stripes®, rewards our loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, T.G.I. Friday's differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday. T.G.I. Friday's, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the "Greatest T.G.I. Friday's Bartender in the World." For more information, visit www.fridays.com.

For further information: Mari Abe, 1-212-931-6137, tgif@peppercom.com, for T.G.I. Friday's

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