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CWT launches dynamic mobile application for business travelers
Amsterdam | April 27, 2011
Carlson Wagonlit Travel (CWT), a global leader specialized in business travel management, announced today the worldwide launch of CWT Market, a free application for iPhone and Android mobile devices that aggregates best-of-market travel apps and mobile websites into one convenient mobile app. Corporate travelers are looking for mobile solutions that increase their control over travel and any unexpected events that could occur. CWT is helping travelers by offering a flexible and dynamic solution that supplies relevant and up-to-date information when it is needed, without the time-consuming task of searching through the hundreds of thousands of apps currently available.
Users who download CWT Market from their device's app store can preview and add a selection of apps, most of them available free of charge, and be kept informed of new apps carefully selected by CWT as they arrive on the market. Approximately 25 applications are included, providing services ranging from local taxi booking and restaurant reservations to a WiFi locator.
Available in France since March 2011, the new global version of CWT Market is the first in a series of global mobile applications developed by CWT to improve the traveler's experience. CWT will regularly update the selection of apps and websites in CWT Market to help travelers access the most useful content on the market. Users can download CWT Market now to their iPhone or Android device; a BlackBerry version of CWT Market will be available soon.
"Delivering innovative solutions for managed corporate travel is a key priority for CWT," said Douglas Anderson, President and CEO of Carlson Wagonlit Travel. "CWT is well positioned to improve the traveler's experience with CWT Market, an initial step in delivering a broad range of applications and mobile services that CWT will release in the coming months."
Commenting on the launch, William El Kaim, CWT technology marketing director, said "Busy travelers want to have information at their fingertips but don't necessarily have the time to seek out the latest applications. We've designed CWT Market to help travelers keep up with relevant, best-in-market services that can make their lives easier while on the road. Our app is part of a wider strategy to develop products and services for mobile devices to improve a traveler's productivity, comfort and safety. Enhancements made in the coming months will be automatically added to CWT Market."
About Carlson Wagonlit Travel
Carlson Wagonlit Travel (CWT) is a global leader specialized in business travel management. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. CWT services and solutions comprise: Traveler & Transaction Services, Program Optimization, Safety & Security, Meetings & Events and Energy Services. In 2010, sales volume for wholly owned operations and joint ventures totaled US$24.3 billion. Carlson Wagonlit Travel supports the global healthcare initiative known as MASSIVEGOOD, which enables travelers to make a "micro-contribution" when they purchase travel services. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit
Tom X. Scott
Senior Director, Public Relations
Carlson Wagonlit Travel
phone + 33 (0)1 41 33 67 57
mobile + 33 (0)6 04 51 90 14