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CWT Invites Travel Managers to "Take the CWT Challenge" in 2014
Amsterdam | December 11, 2013
Carlson Wagonlit Travel (CWT) today released a board-game themed infographic and complementary video inviting travel managers to “tick all the boxes” to discover winning strategies and new ways of maximizing their travel programs.
Featuring responses from CWT’s annual survey*, the infographic shows that travel managers in North America are the most keen to increase their travel program’s visibility in 2014, with 62 percent stating they were looking to do so.
Key challenges and opportunities highlighted in the infographic:
• Finding innovative ways to generate savings such as tackling roaming fees for travelers on the road, an often overlooked opportunity for secondary savings.
• Developing mobile strategy, a crucial element in maintaining an efficient and effective travel program while enhancing the traveler experience. Almost 90 percent of those surveyed said they would be interested in including mobile hotel booking in their travel program.
• Further promoting the travel program by using gaming techniques to increase traveler engagement or by connecting with travelers on social media, which 50 percent of those surveyed said they would look to do in future, compared with just 10 percent currently doing so.
“This year, we received the most responses to-date to our travel management priorities survey, giving us fantastic insight into what’s coming for travel programs next year,” said David Moran, executive vice president, Global Marketing & Enterprise Strategy.
Moran continued, “It’s going to be an exciting challenge as travel managers look to marry up the consumerization of business travel, including the ever-increasing use of mobile apps, with money saving opportunities. We’re working on new products and services to help them do just that.”
More information on travel management priorities for the coming months will be available from CWT in January 2014.
* CWT’s annual survey is based on an international survey of more than 900 travel managers. The scope of the survey includes companies with mid-sized national programs and an annual travel spend in the range of US$2 million as well as companies with large, international travel programs with an annual travel spend of more than US$100 million.
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2012, sales volume for wholly owned operations and joint ventures totaled US$27.7 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit.
Carrie-Ann Cooper or Chloe Couchman
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