Club CarlsonSM for Planners’ Meetings Minus Carbon Program celebrates success in its first year this Earth Day

Minneapolis | April 22, 2014

Club CarlsonSM, the global hotel rewards program from Carlson Rezidor Hotel Group is celebrating the one year anniversary of Meetings Minus Carbon. Club Carlson was the first hotel loyalty program to implement a global carbon offsetting initiative, offsetting the estimated carbon footprint for all Club Carlson for Planners events worldwide.  In the last 12 months, working with Carbon Footprint Ltd., the program has purchased carbon credits to offset nearly 12,000 tons of CO2 across the hotel group’s five brands, encompassing more than 1,000 hotels worldwide.

Each ton of CO2 is offset through the following projects:

  • The 5 Megawatt Wind Mill project: a Verified Carbon Standard (VCS) project focused on renewable green power generation from installation of four wind mills of 1.25 megawatts each in the Tirunelveli District, Tamil Nadu, India.
  • One tree is planted for every ton of CO2 offset in the Great Rift Valley in Kenya by the Escarpment Environment Conservation Network (ESCONET). This is in addition to official VCS-based carbon offsetting. ESCONET aims to effectively mobilize and build the Great Rift Valley community’s capacity to rehabilitate, conserve and protect the natural ecosystem.

“The Kikuyu escarpment forest formed a beautiful gateway to the Great Rift Valley until degradation set in. The environment is a major source of water and livelihood for our communities. The Club Carlson contribution helps us to plant 30,000 indigenous trees on 30 hectares of the most degraded areas in the Valley this year,” said, Mburu Waiganjo, ESCONET project coordinator.  “The Club Carlson contribution now keeps thirty members from the neighboring forest community gainfully occupied. This provides for their family needs including upkeep and school fees. In addition, their households can now afford energy saving stoves that they are using. The families living standards have been raised considerably."

Meetings Minus Carbon is an innovative and unique service of Club Carlson and we are pleased to be the first hotel loyalty program to offer carbon offsetting to our planners,” said Rachael Marret, senior vice president Customer Engagement, Carlson Rezidor Hotel Group. “In addition to Club Carlson for Planners members, our individual members also have the opportunity to redeem Gold Points® to offset the carbon of their personal travel and support the wind farms in India and the tree-planting in Kenya.”

To learn more about Meetings Minus Carbon and Club Carlson for Planners, visit www.clubcarlson.com/planners

About Club CarlsonSM
Club CarlsonSM is the global hotel rewards program from Carlson Rezidor Hotel Group. Club Carlson is one of the world’s most rewarding hotel loyalty programs.  Members enjoy rich benefits at more than 1,000 Carlson Rezidor hotels around the globe including Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Club Carlson offers members exceptional hotel experiences, enhanced services and the ability to earn and redeem rewards remarkably fast with free Award Nights starting at 9,000 Gold Points® and no blackout dates on standard rooms. Members enjoy free Internet access as well as first-class redemption options such as prepaid gift cards, retail gift cards, airline miles and more. Members who stay more and earn Elite Status enjoy exclusive benefits including:  complimentary room upgrades, early check-in and late checkout, and Elite Rollover Nights. For more information, full terms and conditions and to enroll, please visit, www.clubcarlson.com.

The Club Carlson Premier Rewards Visa Signature® Card provides an even faster way to a free night stay with benefits like Bonus Award Nights. When Gold Points are redeemed for two or more consecutive award nights, the last night is free – exclusively for cardmembers. For more information and to apply visit, www.clubcarlsonvisa.com.

Contacts:
Staci Graber, Carlson Rezidor Hotel Group | +1 (763) 212-4252 | sgraber@carlsonrezidor.com

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