Hotels Ambition 2015

For Carlson Hotels, our strategy aims to grow our hotel portfolio by at least 50 percent to reach at least 1,500 hotels in operation by 2015.

Ambition 2015 entails four priority growth initiatives for our hotel business:

  • Expand Radisson Blu and Radisson® as powerful, globally consistent, first-class brands
  • Accelerate the growth of Country Inns & Suites By CarlsonSM in key markets
  • Grow Park Inn by Radisson as a winning midscale brand across theaters in key countries
  • Continue the push in key emerging economies, with added emphasis on midscale

The strategy has five main themes:

  • Establish clear, compelling positioning for each brand
  • Operationalize the brand promises
  • Accelerate development
  • Win the revenue battle
  • Build a global team and organization

Restaurants Ambition 2015  

For our restaurant business, T.G.I. Friday's®, our strategy is focused on driving the growth of this iconic brand through three major priorities:

  • Boost same-store sales at existing domestic stores in the United States
  • Pursue domestic development in a targeted fashion
  • Accelerate international growth

The U.S. top-line strategy has six main themes:

  • Define relevant, compelling positioning/value proposition
  • Deliver great service experience in line with value proposition
  • Offer great Friday's food in key signature categories
  • Increase performance at key occasions
  • Enhance marketing efficiency and effectiveness
  • Evolve/refresh box

Travel Ambition 2015  

Carlson Wagonlit Travel's (CWT) mission is to deliver innovative and efficient solutions to optimize travel and meetings and events management by leveraging our global reach with the best people and superior service.

CWT's vision is to be the number one choice of clients, travelers and CWT employees, and to be number one in sales and profitability in business travel, meetings and events and energy services.

CWT's strategy has five main priorities:

  1. Target growth in selected markets and client segments
  2. Market innovative products and services that bring value throughout the full supply chain
  3. Improve efficiency and customer service at the point-of-sale
  4. Leverage the value we deliver to our suppliers and increase revenues
  5. Drive superior performance by attracting, retaining and developing top talent

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