Our values

Carlson has always been driven by and rooted in a strong set of values exemplifying the bold, entrepreneurial spirit and high quality standards embodied by our founder, Curtis L. Carlson, who left us the Carlson Credo.

Whatever you do,
do with Integrity.

Wherever you go,
go as a Leader.

Whomever you serve,
serve with Caring.

Whenever you dream,
dream with your All.

And never, ever give up.

More recently, our management team reaffirmed and further refined those beliefs into the Carlson Values. This was to ensure our purpose, as a business, is clearly articulated and relevant to current times. The Carlson Values guide our employees to better understand how their actions help Carlson attain its highest aspirations in service to each other, to our guests and to the world.

Integrity

Employing the highest ethical standards, demonstrating honesty, respect and open communication.

Innovation

Approaching new challenges with diversity of thought, creativity, resourcefulness and agility, and reacting quickly and effectively to provide innovative solutions.

Customer focus

Dedicating ourselves to delivering experiences that delight our customers.

Empowerment

Encouraging our people to take initiative and do what is right.

Accountability

Delivering on our performance commitments and taking responsibility for our actions and our own situation.

Responsibility

Ensuring that our actions deliver returns for our stakeholders while ensuring benefit to our employees, customers, owners, business partners and suppliers, as well as the environment and the communities in which we operate.

C-factor

Daring to be different, in a fun and rewarding way.